RANDOM & ESSENTIAL TIPS FOR BUSINESS OWNERS

Here are three completely random yet absolutely essential tips that all business owners need to memorize and be able to recite in their sleep.

1.  DON'T SPEND MONEY ON STUFF THAT WON'T DELIVER ROI

Too many business owners invest huge amounts of money into marketing initiatives like fancy logos, elaborate websites, etc. that are great for building their image, but do nothing to build sales.  Instead, put your energy into delivering an excellent product/service that exceeds customers' expectations - and the sales will follow.  If your product/service is lousy, a great image won't help you sell it.

2.  BE ABLE TO EXPLAIN WHAT YOU DO IN ONE SENTENCE

If you can't articulate what you do, why it's different from and superior to your competition, and who your customer is, you're in big trouble as a business.  Also, if you can't state this info clearly, concisely and convincingly – you’re chances of survival will be quite slim.

3.  ALWAYS BRING A CHEESECAKE

When selling your product/service, don't keep going back to the same prospects to ask if they're ready to buy.  Instead, serve them a bite of sweet, tasty news about your company,  like some press that you've generated, a customer's success story, or a new deal that you've closed.  Don't mention a word about selling them anything.  Eventually, after sampling a series of your yumminess, they'll soon be ready to dig in - and that's when you can begin doing business with them.